What you will learn

From AI user to AI builder

This course is built for people who already understand AI and want to make it central to their career or business. You will leave with a product roadmap, a go-to-market strategy, and the confidence to lead an AI-first organisation.

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AI Product Strategy

Build AI-first products that solve real problems and generate sustainable revenue.

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Startup Execution

Move from idea to launch — validating, building, and shipping AI products fast.

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Monetisation Models

Subscription, API, marketplace, and enterprise: which model fits your business.

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Thought Leadership

Position yourself as an AI authority in your market.

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Data Strategy

Build data moats and proprietary datasets that are hard to replicate.

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AI Governance

Navigate regulation, ethics, and risk — staying on the right side of fast-moving policy.

Curriculum

8 masterclass modules

1
The AI Opportunity Landscape
Where AI is creating durable value, where it is hype, and how to tell the difference.
2
Building AI Products
Ideation to MVP: product management principles for AI-powered applications.
3
AI Business Models
Pricing, distribution, and recurring revenue for AI products.
4
Data Strategy and Moats
Why data is the new IP — and how to build datasets your competitors cannot copy.
5
AI Team Building
Who to hire, what to outsource, and how to set up an AI-capable team from scratch.
6
Fundraising for AI Ventures
What investors look for in AI startups and how to present your AI edge convincingly.
7
AI Ethics and Regulation
The EU AI Act, UK frameworks, and how responsible AI becomes a competitive advantage.
8
Becoming an AI Leader
Thought leadership, public positioning, speaking, writing, and building your AI brand.

Your tutor

Meet Freja

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Freja

AI Masterclass Tutor

Freja is your guide through the strategic and entrepreneurial dimensions of AI. Focused on practical outcomes for builders and leaders, she brings each concept to life with real-world examples from AI startups and enterprise transformation projects. Freja's style is direct, strategic, and built for people who want to move fast.

Start the AI Masterclass today

One payment. Lifetime access. Certificate included.

📹 8 video modules 📄 Written guides 🏆 Certificate ♾ Lifetime access 🔄 Free updates

£299 one-time payment

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